About Zeotap CDP
Zeotap CDP is an AI-powered customer data platform designed to unify first-party data from multiple sources into a single 360° view. It enriches data with ancillary identifiers, applies AI-driven decisioning, and supports InfraFlex for deployment flexibility across architectures. With German-grade privacy and robust data governance, Zeotap aims to accelerate time-to-value while boosting match rates and activation accuracy.
Key features
- 360° Customer View
- Audience Boost
- Omnichannel Orchestration
- Real-Time Personalisation
- ZeoAI intelligent decisioning
- InfraFlex deployment flexibility
- German-Grade Privacy
- Data Governance & Security
- Privacy & Compliance
Why choose Zeotap CDP?
- Faster Time-to-Value: ZeoAI handles setup, onboarding, data mapping, and catalogue creation, cutting deployment time by up to 3x vs best-of-suite CDPs
- Better Match Rates: Enriches profiles with verified and consented identifiers to improve targeting accuracy and reduce wasted spend
- Smarter AI: AI-driven decisioning for segmentation, activation, and model training
- Greater Flexibility: Deployable across environments, integrates with leading platforms, and imports data agnostically