Webmecanik Automation

Webmecanik Automation is a European, open-source marketing automation software that analyzes and records visitor behavior to automate actions with prospects and customers. It bundles landing pages, forms, multichannel campaigns, lead scoring, and CRM integrations to help capture, qualify, and nurture leads while delivering personalized experiences, all within GDPR-compliant hosting. The vendor emphasizes easy training and strong, close support, evidenced by a high customer-satisfaction rate and active involvement in the open-source community.

• Lead generation and conversion: landing pages, forms, CTAs, and behavior tracking to identify and convert visitors.
• Automated campaigns: visual workflows to automate communications across channels.
• Lead management: CRM synchronization, contact insights, and lead scoring (ABM-ready).
• Multichannel communication: email, SMS, social networks, push notifications, etc.
• Emailing & RSS to email: scalable email campaigns and newsletters.
• Account Based Management (ABM): company-level opportunity highlighting.
• Analysis & ROI: reporting and KPI tracking to optimize strategy.
• GDPR compliance: features and processes designed for GDPR readiness.
• Integrations: wide CRM compatibility and 300+ integrations via Zapier.
• Open Source foundation: based on Mautic with ongoing community and open development.

• Open-source marketing automation built on the Mautic framework, offering transparency and extensibility.
• European hosting and data handling with GDPR-compliant storage (France/Switzerland options, data stored in France by default).
• European company with strong local training and support, including certified training via Webmecanik Academy and dedicated Customer Success Manager.
• Scalable, full-feature toolset from day one (no feature throttling for contacts).
• Active European presence and ongoing updates from the open-source community.

Pricing (Marketing Automation):

• Enterprise: 450€/month for up to 10,000 contacts; includes unlimited email sending, unlimited users, AI features, automated campaigns, advanced segmentation, unlimited landing pages, multichannel communication, advanced lead scoring, analytics & ROI, ABM, integrations, GDPR compliance. +€50/month for monthly payments.
• Premium: 563€/month for up to 10,000 contacts; includes all Enterprise features plus Premium infrastructure, custom objects, higher performance options, multi-domain management, Open ID Directory Connection, and phone support. +€50/month for monthly payments. Note: Pricing is based on the size of your contact database with no per-email charges.