Tracardi

Tracardi is a composable, open-source Customer Data Platform (CDP) designed to help businesses unify and activate customer data across multiple sources. It emphasizes an API-first architecture, real-time data processing, and a flexible plugin system that lets you tailor workflows without heavy development. The platform supports self-hosting and on-premise deployment, offering an affordable way to build a customized CDP without vendor lock-in.

• Open-source, API-first CDP
• Real-time data processing and event-driven architecture
• Unifies customer data into single 360-degree profiles across channels
• Multi-tenant support for larger teams and SaaS providers
• Extensive plugin ecosystem and no-code automation
• On-premise licensing included for all packages
• Quick to install and easy to integrate with existing tech stack

• Affordable open-source CDP with flat pricing for paid plans
• Transparent, customizable, and self-hosted
• Real-time personalization and unified customer profiles
• Flexible deployment options (on-premise/self-hosted) and no-code capabilities
• Active community and extensibility through APIs and plugins

Open-Source Version (Free)

• Collection of behavioral data from multiple sources
• Stitching of a single customer profile
• Event and profile orchestration
• Simple Automation
• Limitations: Limited events per second; Single-tenant; No event validation

Commercial Enterprise

• All from Open-Source plus
• Event validation
• Custom profile merging
• Parallel processing
• Extended automation
• Programmable Data Streams
• Collection via Queues (Kafka, RabbitMQ, etc)
• Separate Test and Production Environment
• Customer Activation
• Limitation: Single Tenant

Commercial Multi-Tenant

• Multi-tenant setup
• Support with Installation and Integration
• Lowered price per tenant

All packages include a license for on-premise installation, allowing unlimited storage of customer profiles and collection of events.