Toluna Start

Toluna Start is an end-to-end market research platform that blends technology, AI, and seasoned research experts to deliver actionable insights when you need them. With a global panel of 79+ million consumers across 70 countries, it supports both DIY surveys and full-service research across qualitative and quantitative studies. The platform continuously evolves with new capabilities (e.g., HarmonAIze Personas) and offers a wide range of study types—from advertising testing to concept testing and market exploration—for faster, scalable insights.

• End-to-end market research platform with DIY and full-service options
• Global panel of 79+ million consumers across 70 countries and 90 markets
• Wide range of study types: Advertising Testing, Media & Campaign Effectiveness, Brand Assessment, Packaging Testing, New Product Ideas & Concept Testing, Market Exploration, Shopper, Custom Research, Qualitative Research
• Real-time insights dashboards; AI-driven open-ended response coding and theming (SmartCloud); QProbe
• Flexible survey creation: templates, build from scratch, use own templates, duplicate surveys, etc.
• In-platform quality guidance and guidance resources (Quality Center)
• Ongoing innovation with HarmonAIze Personas and other launches

• All-in-one platform with a single login and no added license costs
• Fast, agile research flow from survey creation to insights delivery
• Access to a large, quality-controlled global panel for broader reach
• AI-powered analytics and intuitive storytelling tools to accelerate decision-making
• Flexible engagement: DIY self-service or full-service research with expert support
• Continuous innovation and feature updates to stay ahead of market research trends

• Pricing model is not publicly published. Custom pricing available. Interested users can request a demo or contact Toluna Start for a quote.