About statcounter
Statcounter is a lightweight, privacy-conscious web analytics platform designed for time-strapped website owners. It provides at-a-glance dashboards, real-time visitor insights, session replay, heatmaps, and traffic-source analysis to help you understand behavior and optimize conversions. It also offers Google Ads integration to identify wasted ad spend and protect against click fraud.
Key features
- Interactive heatmaps to reveal attention and friction points
- Session replay to see exactly how visitors use your site
- Real-time live visitor feed with alerts
- Google Ads integration with per-visitor details
- Conversion tracking and landing page analysis
- Summary stats and traffic trend analytics
- Paid traffic analysis and click-fraud detection
- Visitor labels, alerts, and CSV export
- Reports dashboard for quick overviews and deep dives
- Traffic sources, visitor locations, engagement, and system stats
- Keyword data, exit links, and Google keyword data
- Visitor activity feeds, paths, and magnification for deep inspection
- Data export, mobile apps, and API access
Why choose statcounter?
- Fast, unobtrusive tracking with a focus on speed and reliability
- Real-time insights and easy-to-understand visuals for quick decision-making
- Free basic plan and a 30-day trial to try all features
- No ads on your site and a privacy-conscious approach
- Trusted by over 1.5 million websites worldwide
- Simple setup: sign up, insert a small code snippet, and start gaining insights
Pricing
Pricing is structured around three plans:
- Basic (free forever): Includes traffic trend charts, analytics dashboard, real-time visitor feeds, basic email reports, and limited session replay. Session replay tiers start with 1,000 monthly recordings for €9/mo, increasing to higher tiers (up to 50,000) at €29/mo, with yearly reductions available.
- Premium: Includes everything in Basic plus Landing Page Analysis, Conversion Tracking, Paid Traffic Analysis, Visitor Labels & Alerts, CSV export, detailed email reports, API access, and live chat support. Page-view tiers range from 100,000 to 50,000,000 page views with monthly prices from €7/mo to €199/mo, and yearly options.
- Premium Plus: Adds Heatmaps and Google Ads Integration on top of Premium features, with page-view tiers similar to Premium (e.g., 100,000 page views from €19/mo up to 50,000,000 page views with higher pricing), plus yearly options.