Spectrm

Spectrm is a Conversational Marketing Automation Platform that enables brands to automate one-to-one conversations with customers in real time on the messaging channels they already use (WhatsApp, Facebook Messenger, Instagram DMs). It provides a no-code conversation flow editor, domain-specific AI for understanding customer intent, and growth analytics to drive engagement and sales at scale. The platform emphasizes zero-party data, personalized segmentation, and automated re-engagement to improve marketing ROI.

• Design conversations with an intuitive flow editor (no coding required)
• Understand intent with domain-specific NLP via the Spectrm Hybrid NLP Engine
• Translate conversations with one click and support multi-language markets
• Switch and scale across messaging channels (WhatsApp, Messenger, Instagram)
• Integrations with your existing tech stack and CRM data
• Segment customers from declared data and conversations for targeted campaigns
• Automate drip and re-engagement campaigns tailored to individuals
• Track engagement and ROI with a unified dashboard and analytics
• Analyze conversations to optimize creative and performance
• ROI-focused metrics, conversation grid, and attribution tools
• AI Trainer to improve bot performance without engineers
• Service tooling, handover to human agents, and onboarding support
• White-glove onboarding, dedicated customer success manager, and ongoing strategy sessions

• End-to-end platform for building and scaling marketing chatbots across major messaging channels
• Domain-specific NLP that improves accuracy without requiring data science resources
• Code-free optimization, rapid time-to-market, and rapid experimentation (A/B testing
• Strong security and privacy posture (SOC-2, GDPR/CCPA, EU/US Privacy Shield) with SSO & 2FA
• Real-time personalization and zero-party data for better targeting and retention
• Clear ROI focus with built-in analytics, attribution, and an ROI calculator
• White-glove onboarding and a dedicated success team to ensure ongoing value

Pricing is quote-based with tiered plans:

• Growth: for marketing teams at companies with over 250 employees, focused on a single messaging channel.
• Scale: for large consumer brands, multi-channel coverage with advanced features (Bot Scaler, Channel Selector, Omnichannel Attribution, Omnichannel AI).
• Enterprise: global brands with multi-market/language needs, including Workspaces, Custom RBAC, multilingual AI, etc. All plans include: ROI dashboard, AI-powered creator, conversation grid, analytics, compliance controls, and a dedicated customer success manager. Get a price quote or a free custom ROI report from the Spectrm team.