Snowplow

Snowplow is Real-Time Customer Data Infrastructure that helps you collect, validate, and enrich event-level data in real time, delivering it securely to your cloud data platform while weaving deep customer context into AI-powered applications. It enables analytics in warehouse environments, supports real-time personalization, and powers AI agents with governed, first-party data. Snowplow emphasizes transparency and control, with built-in privacy features to meet regulatory requirements.

• Real-time collection with 35+ trackers and webhooks to capture granular event data.
• Enrich, unify, and transform events into a single, structured event table for scalable analysis.
• Deliver AI-ready data to preferred destinations (data warehouses, lakes, and real-time streams) including Snowflake, Databricks, BigQuery, Redshift, S3, Kafka, Confluent, Pub/Sub.
• Flexible deployment options: Hosted by Snowplow or Private Managed Cloud (PMC) deployed in your cloud account.
• Built-in privacy controls: consent tracking, PII pseudonymization, and IP anonymization to support GDPR, CCPA, HIPAA, and regional requirements.
• 15+ enrichments with support for custom enrichments and schema validation to improve data quality in real time.
• Campaign attribution, bot detection, and fraud indicators to improve insights and predictions.
• AI-ready data modeling for analytics and activation, including Customer 360 and AI agent use cases.
• Full governance and transparency: understand what data is collected, where it’s stored, and how it’s used.

• Open, transparent, and governed data infrastructure with no black boxes.
• Own and govern your first-party data, enabling flexible analytics directly in your warehouse.
• Real-time data delivery to analytics, activation, and AI workflows to accelerate personalization and decisioning.
• Proven by thousands of digital-first companies (e.g., Strava, HelloFresh, Auto Trader, Burberry, DPG Media) to power advanced analytics and AI-powered experiences.
• Flexible deployment models (Snowplow-hosted or private cloud) to fit security, privacy, and operational requirements.
• Built-in privacy and compliance capabilities (consent, region-based governance) to meet regulatory needs.
• Full transparency: you always know what data is collected, where it’s stored, and how it’s used.

• Community Edition (Test & Experiment Tracking): A self-managed, open-source environment to explore and build event data tracking. Get started with testing and experimentation.
• Self-Hosted Pipeline: For previous Open Source Users. Run a single Snowplow data pipeline in production in a self-managed, self-hosted setup (non-commercial use restrictions removed under SLULA 1.1).
• Snowplow Platform (Fully Managed & Scalable): Fully managed, scalable solution for production workloads with real-time data pipelines, a UI console, AI-ready modeling, enterprise security, and more. Get a quote or more information.