SmartSurvey

SmartSurvey is a UK-based provider of digital survey solutions. Its online survey platform combines a user-friendly builder with AI-powered analytics, sentiment analysis and dashboards to help organisations transform feedback into smarter decisions. Trusted by over 600,000 customers, the service emphasises GDPR/CCPA/HIPAA compliance, secure UK data storage, and enterprise-grade security with strong support and integrations.

• AI-powered insights and sentiment analysis for open-text feedback
• Dynamic dashboards and powerful reporting
• 24+ question types, advanced logic, piping and variables
• Multi-channel data collection: email, SMS, web, and popups
• API access, webhooks and native integrations with CRM and helpdesk
• Personalisation with data piping and system lookups
• Brandable surveys with custom domains and Thank You pages
• Collaboration tools: team permissions, shared dashboards, and licensing controls
• ISO27001-certified security and UK-based hosting with GDPR-compliant data handling

• UK-hosted data with enterprise-grade security and privacy
• AI-powered analysis speeds up insights from open-text feedback
• Scales for individuals to large teams with collaboration and governance
• Trusted by 600k+ customers with strong support and adoption
• Clear pricing with enterprise options and flexible plans
• Rich integration ecosystem via API, webhooks and native connectors

• Professional: £30 / month (billed £360 annually) or £50 / month; 1 user; 1000 responses p/m or 15k p/a; unlimited surveys and questions; 130+ templates; accessible surveys; GDPR compliant; save & continue later; export options (XLS, CSV, PDF, Word)
• Business: £50 / month (billed £600 annually) or £70 / month; 1 user; 2.5k responses p/m or 30k p/a; unlimited surveys and questions; Everything in Professional, plus Live chat support, custom invoicing, brand your surveys, Email tool, create & share custom reports, advanced report filtering, scheduled email reports, file upload, NPS, advanced logic & piping, custom variables
• Business Team: £30 / user / month (starting at 3 users); annual price from £1,080; 75,000 responses p/a; everything in Business plus multi-user collaboration, shared brand assets, roles & permissions, shared templates, SSO, and more
• Enterprise: Custom; A plan designed around your organisation (custom contract, DPA, SLA; professionally branded survey template; custom domain branding; hide “Powered by SmartSurvey”; advanced dashboards & trend charts; sentiment and thematic analysis; API & Webhooks; SMS tool; default answers, pre-population; SSO; custom integrations)
• Students & Not-for-profit: Student Plan and Not-for-profit Plan available with discounts; VAT excluded prices shown