Ruler Analytics

Ruler Analytics is a marketing measurement and attribution platform that closes the loop between marketing activity and revenue. It automatically ties revenue back to campaigns and channels by connecting your website, CRM and marketing apps, so you can see which channels drive the best leads. The platform tracks every touchpoint—calls, forms, live chat—and supports data-driven decisions by modelling attribution across your marketing stack.

• Lead Tracking: Track calls, forms, live chat and touchpoints
• Full Customer Journeys: Map every action from first visit to sale
• Opportunity Reporting: View opportunities by stage and channel
• Attribution Modelling: First-click, Last-click, Linear, Time Decay, Full Path
• Data Integrations: 1000+ apps including Google Analytics, Salesforce, Drift, Intercom
• Offline Conversion Tracking: Track phone calls and other offline conversions
• Data-driven Attribution: Markov chain modelling for multi-touch attribution
• Revenue-based data exports to your analytics tools
• CRM integration and revenue scraping from CRM

• Close the loop between leads and revenue so marketing impact is visible in sales
• Prove marketing ROI with revenue-attribution across campaigns and channels
• Flexible attribution models to match your business questions
• Extensive integrations with CRM, analytics and marketing apps (1000+)
• Support for offline conversions and call/form/live chat tracking
• Simple to implement and designed to help optimise campaigns and budgets

• Small Business: £199/month (Pay Monthly) or £179/month (Pay Annually)
• Medium Business: £649/month (Pay Monthly) or £584/month (Pay Annually)
• Large Business: £1149/month (Pay Monthly) or £999/month (Pay Annually)
• Advanced: £POA (monthly or annual)
• 12-month agreements are standard; pricing is indicative and may vary by volume and integrations; contact sales for a quote