RTB House

A next-generation performance DSP blending deep learning with first-party data to deliver additive, scalable advertising across web and app.

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EU Based EU Owned
#deep-learning #first-party-data #open-internet #performance-dsp #retargeting #shoppable-creative #IntentGPT #advertising-technology #digital-marketing #marketing-automation
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About RTB House

RTB House is a next-generation Performance DSP that enables marketers to add deep learning–powered campaigns to their existing marketing stack. It emphasizes first-party data, privacy-preserving signals, and a virtuous cycle of acquisition, engagement, and demand generation across web and app. The platform delivers shoppable creative and AI-driven product recommendations to uncover non-obvious converters and drive scalable growth at performance scale.

Key features

  • Deep Learning-powered campaigns that identify non-obvious converters
  • First-Party Advertising that uses durable signals without pooling or selling data
  • Shoppable creative across the entire purchase journey
  • IntentGPT contextual targeting for ultra-precise audience insights
  • End-to-end performance pipeline that complements existing marketing stacks
  • Multi-stage campaign focus: Acquisition, Engagement, and Demand Generation
  • 57% added revenue at ROAS, 61% of purchased products not previously viewed, 44% engagement lift
  • Privacy-first data handling with transparent usage of proprietary data

Why choose RTB House?

  • Next-gen DSP powered by deep learning that scales with your business
  • Leverages first-party signals to maximize relevance and performance
  • Adds scale and efficiency without requiring changes to your existing marketing mix
  • Privacy-preserving approach: no data pooling or selling of proprietary data
  • Rich creative formats (shoppable video/display) that accelerate conversions
  • Global reach across 90+ markets with measurable performance
  • Recognized for innovation in adtech and open internet performance advertising

Pricing

  • Pricing not publicly disclosed; available on request/quote basis