About Plausible Analytics
Plausible Analytics is an open source, privacy-friendly web analytics platform that serves as a lightweight alternative to Google Analytics. It is designed to minimize data collection, operates without cookies, and is hosted on EU infrastructure by a European-owned provider. The project is independent, self-funded, and open source, with a legal entity based in Estonia and full data ownership resting with the site owner.
Key features
- Automatic scroll depth tracking
- Track AI traffic accurately
- Track SEO performance by integrating Google Search Console
- Track ad campaigns with UTMs and channel-level breakdowns
- Real-time dashboard
- Codeless goals and revenue tracking
- Funnels to analyze user journeys
- Easy integrations (WordPress plugin, WooCommerce funnels, Looker Studio dashboards)
- Open source and available for self-hosting
- Privacy-first design (no cookies, no personal data collection)
Why choose Plausible Analytics?
- Privacy-first: no cookies, no personal data collected, data aggregated for insights
- Lightweight: significantly smaller script than Google Analytics, faster site load
- Open source and auditable, with transparent development
- Europe-hosted with European-owned infrastructure and EU data hosting
- You retain ownership of your data; options to self-host or publicly share dashboards
- Easy migration from Google Analytics and seamless integration options
Pricing
- Starter: $9/month (1 site, 3 years data retention, basic reports and imports)
- Growth: $14/month (up to 3 sites, team management, shared links, looker studio connector, etc.)
- Business: $19/month (up to 10 sites, 10 team members, 5 years data retention, advanced features like Looker Studio, funnels, etc.)
- Enterprise: custom pricing
- 30-day free trial available; billing shown as Monthly or Yearly with options for annual discounts (2 months free)
- Self-hosted option available as free as in beer/speech