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Plausible

Plausible Analytics is a privacy-first, open-source analytics tool that offers a lightweight, GA4-like alternative for measuring website traffic and conversions.

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EU Based EU Hosted EU Owned
#privacy #open-source #web-analytics #cookie-less #eu-hosted #ga4-alternative #ecommerce-tracking #real-time #wordpress #woocommerce #analytics-monitoring #self-hosted
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About Plausible

Plausible Analytics is an open-source, privacy-friendly web analytics platform designed as a lightweight alternative to Google Analytics. It emphasizes minimal data collection, no cookies, and easy-to-understand insights, with all infrastructure hosted in Europe. The project is independently owned, self-funded and bootstrapped, offering both hosted and self-hosted options to help website owners retain control of their data.

Key features

  • Automatic scroll depth tracking (codeless)
  • Track AI traffic accurately
  • Track SEO performance by integrating with Google Search Console
  • Track ad performance and campaigns with UTMs
  • Real-time dashboard updates (every 30 seconds)
  • Codeless goals and revenue tracking
  • Funnels to analyze user journeys
  • Easy integrations: WordPress plugin, WooCommerce, Looker Studio dashboards
  • Lightweight script that improves page speed and reduces data load
  • Open source and privacy-focused with no personal data collection

Why choose Plausible?

  • Simple, intuitive metrics in a clean dashboard
  • Lightweight script (significantly smaller than traditional analytics tools)
  • Privacy-first: no cookies, no personal data collection, and data kept in aggregate
  • Open source for transparency and trust
  • EU-hosted infrastructure with European ownership and data residency
  • Flexible deployment: hosted or self-hosted options
  • Clear data ownership: website owners retain control of their data

Pricing

  • Starter: Up to 1 site, 3 years of data retention, intuitive dashboard, Email/Slack reports, Google Analytics import, Goals and custom events, Saved Segments — 9/month (with 2 months free on yearly plans)
  • Growth: Up to 3 sites, 3 team members, Team Management, Shared Links, Embedded Dashboards, Shared Segments — 14/month
  • Business: Up to 10 sites, 10 team members, 5 years of data retention, Custom Properties, Stats API, Looker Studio Connector, Ecommerce revenue attribution, Funnels — 19/month
  • Enterprise: 10+ sites, 10+ team members, 5+ years retention, SSO, Managed Proxy, Priority support, 600+ API requests/hour — custom pricing
  • Free trial: 30-day trial available with no credit card required, and a 30-day trial for all plans as applicable Note: Prices are shown in USD-equivalent per month on the Plausible site and may vary by currency and billing cycle.