Mapp

Mapp Marketing Cloud is an enterprise marketing platform that unifies customer data and uses AI-powered analytics to personalize cross-channel messages across email, SMS, mobile apps, and web. It combines marketing automation with AI-driven insights to help fashion and retail brands understand customer journeys, optimize campaigns, and drive higher margins while reducing returns. The platform also includes dedicated fashion capabilities under Mapp Fashion for personalized outfits, product recommendations, and inventory insights.

• AI-Powered Digital Analytics to transform data into actionable insights across millions of touchpoints
• Cross-Channel Marketing Automation to engage email, SMS, push, web, and in-app channels from a single platform
• Customer Data Unification and Advanced Segmentation for 360° audience views
• Hyper-Personalization and On-Site Personalization across experiences and products
• Journey Automation to trigger campaigns based on behavior and time, with AI-assisted optimization
• Integrations and flexible APIs to connect with CRM, eCommerce, loyalty, and more
• Mapp AI Assistant for real-time insights, content generation, and AI-assisted decision-making
• Fashion-focused features (Personalised Outfits, Product Recommendations) within Mapp Fashion
• Channel Coverage: Email, Mobile, Web, with support for push notifications and overlays

• Fashion Fluent AI tailored for fashion and retail to drive revenue and reduce returns
• Trusted by 3,500+ brands for enterprise-grade marketing automation and analytics
• Demonstrated results: +69% orders from personalized emails, +40% average order value, +20% revenue growth, -10% return rate
• Unified data foundation (CDP) enabling precise segmentation and personalized multichannel experiences
• Strong focus on AI-powered analytics and automated journey orchestration for measurable outcomes

• Essential: Starting from £2,500/month (billed annually). Includes Email & SMS Automation, Web Personalization & Overlays, Drag & Drop Advanced Segmentation, ChatGPT Content Generation, Product Recommendations
• Professional: Starting from £2,950/month (billed annually). Includes everything in Essential plus Full Mapp AI Assistant, Web & Mobile Analytics, Alerts & KPI Forecast, Anomaly Detection, Customer Journey Analysis, RFM Modelling
• Custom: Bespoke quote for fully tailored solutions and onboarding