Digital Products / Marketing & Growth / Kwanko

Kwanko

Kwanko is an international cross-device performance marketing platform that connects brands with a global publisher network to drive ROI through affiliate marketing, lead generation, app downloads, and influencer campaigns.

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EU Based
#affiliate-marketing #performance-marketing #lead-generation #app-downloads #influencer-marketing #email-marketing #digital-marketing #GDPR #cross-device #advertising-technology #marketing-automation #retargeting #CPA
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About Kwanko

Kwanko is an international leader in cross-device performance marketing and a 360° partner for advertisers, publishers, and agencies. Founded in 2003 and active across Europe and the Americas, Kwanko connects brands with audiences through a global publisher network and a full suite of attribution, tracking, and optimization tools. With over 150,000 direct publishers and more than 500 million opt-in emails, Kwanko delivers real-time insights, anti-fraud protections, and GDPR-compliant solutions to maximise ROI.

Key features

  • Kwanko Platform: Tracking 360°, real-time dashboards, reporting, ROI optimization, anti-fraud tools, GDPR compliance, API & integrations, and consent management with cross-device and cookieless capabilities.
  • Kwanko Studio & Toolkit: turnkey creative solutions, deeplinks generator, email deduplication, voucher tracking via voucherTAG, and SMARTattribution to optimise media mix.
  • Network & Reach: 150,000 direct publishers, 500 million emails, and access to 200k+ sites across web and mobile plus a mobile DSP connected to 90+ SSPs.
  • Multichannel Capabilities: Affiliate marketing, lead generation, email marketing, display, influencer marketing, app downloads, and retargeting.
  • Compliance & Support: GDPR-compliant solutions with anti-fraud tools, network screening, and local expert support across offices in Europe and the Americas.

Why choose Kwanko?

  • Global reach with 150,000 direct publishers and 500 million opt-in emails
  • 16 years of experience and a team of local experts
  • 360° platform that covers tracking, reporting, and optimization, plus a creative studio for tailored campaigns
  • Comprehensive tools to manage affiliate programs end-to-end (including deeplinks, deduplication, and fraud prevention)
  • GDPR-compliant and security-focused with ongoing performance improvements
  • Flexible, performance-based pricing aligned to ROI and campaign results

Pricing

  • Pricing is primarily performance-based (pay-for-results), such as CPA or cost-per-lead, with the exact terms varying by program and campaign.
  • Advertisers typically pay based on outcomes (sales, leads, or app installs) rather than upfront fees, ensuring alignment with ROI goals.