About Funnel.io
Funnel is the leading marketing intelligence platform that helps marketers own their data, prove impact, and grow faster. It unifies data from thousands of sources into a single Data Hub, automates reporting with real-time insights, and applies AI-powered measurement to reveal what truly drives performance. With a global customer base and enterprise-grade security, Funnel enables scalable, governance-ready analytics across the business.
Key features
- Data Hub: a foundation that automatically connects to thousands of sources and keeps data organized
- 600+ connectors and 500,000+ active data sources
- Automated, real-time reporting and branded outputs for clients
- AI-powered measurement: MMM (marketing mix modeling), digital attribution, and incrementality testing
- Data integration and export to spreadsheets, BI tools, data warehouses, and marketing apps
- No-code/low-code data pipelines and transformations
- Currency conversion and robust data governance (security standards: GDPR, CCPA, SOC 2, ISO 27001)
- Custom connectors and custom destinations
- Data reliability features: unbreakable data, auto API handling, backfills
- EU Data Center option and enterprise governance capabilities
Why choose Funnel.io?
- Own your data and prove marketing impact at scale
- Connects to 600+ platforms, enabling centralized, leakage-free reporting
- Automated, evergreen reporting and dashboards save time and ensure consistency
- Advanced measurement capabilities (MMM, attribution, incrementality) to optimize spend
- Enterprise-grade security and governance, with EU data center options and multi-entity support
- No-code pipelines and flexible data destinations accelerate time-to-insight
Pricing
Pricing is plan-based with a Free Starter option and paid tiers. Free Starter offers basic access (flexpoints and limited connectors/destinations) to try Funnel at no cost. Paid plans (Starter, Business, Enterprise) expand connectors, Data Hub capabilities, reporting/export options, and measurement add-ons. An online Price Estimator helps you rough-quote your subscription, and detailed quotes are provided by sales. EU Data Center is available at higher tiers.