Friendly Analytics

Friendly Analytics is the Swiss web analytics software that provides a privacy‑friendly alternative to Google Analytics. It is hosted in Switzerland, compliant with the Swiss nFADP and GDPR, and built on Matomo as a service with optional self‑hosting to avoid vendor lock‑in. The product emphasizes data protection, ISO 27001 and ISO 9001 certifications, and local hosting with Swiss providers, allowing compliant analytics without cookies.

• Tag Manager: a complete tag management system with GTM‑like capabilities
• Heatmaps: visualizations of scrolling and interactions
• Funnels: analysis of intermediate steps to improve conversions
• Advertising Conversion Export: privacy‑friendly tracking for Google and Bing ads
• Form Analytics: improve forms and generate more leads
• Custom Reports: create tailored reports for your business
• Live demo access to view reports and data
• Matomo-as-a-Service: hosted in Switzerland with open‑source Matomo and no lock‑in
• Certifications: ISO 27001 (information security) and ISO 9001 (quality management)
• Privacy‑first by default: no cookies and no personal data stored, with Swiss hosting

• Privacy-first: data hosted in Switzerland with no cookies and no personal data storage, complying with nFADP and GDPR
• Data sovereignty: all data resides in Switzerland with local providers, not US cloud giants
• Compliance and security: ISO 27001 and ISO 9001 certifications
• Open source with no lock‑in: built on Matomo and offered as a service, with the option to self‑host
• Trust and transparency: Swiss hosting, open startup ethos, and expert support
• Suitable for privacy‑conscious organizations across banks, education, retail, and more

• Plans: Starter and Professional (free trial for both) with monthly or annual prepayment discounts
• Annual prepayment: save 17% (12 months for the price of 10)
• Non‑profit discount: an additional -25% on regular pricing
• All prices exclude VAT
• Free demo option available; 14‑day free trial to analyze the product before committing