About Eulerian CDP
Eulerian Marketing Platform is a European marketing platform that unifies attribution, analytics, and activation in real time. It relies on server-side data collection and first-party data with CNIL exemption to deliver cross-media attribution and unified customer journeys. The platform includes an Audience Engine for rule-based and ML-assisted segmentation and real-time activation across your media partners.
Key features
- Real-time performance analytics with 100+ KPIs (sales, leads, revenue, visits, pages vues, etc.).
- 1st-party data collection with a server-side, privacy-conscious data pipeline and CNIL exemption.
- Cross-media attribution and multi-model analytics (Data-Driven, MTA, Markov) with dashboards and widgets.
- Audience Engine for dynamic segmentation and recipient activation across partners.
- Unification of online and offline data with API, data warehouses, and export to BI tools (Power BI, Snowflake, Google Studio).
- Real-time data restitution, dashboards, and AI-assisted insights via natural language queries.
- Extensive connectors and minute-level integrations (GTM Server-Side/Client-Side, plugins and APIs) for seamless activation.
Why choose Eulerian CDP?
- European sovereignty: 100% independent, hosted in France, designed to protect data and privacy.
- Unified platform: a single solution for attribution, analytics, and activation reduces tool sprawl and licensing complexity.
- Real-time, cross-channel capabilities: actionable insights and activations across devices and media, with robust data governance.
- Rich integration ecosystem: broad set of connectors and APIs to plug into your tech stack and partners.