Datatrics

Datatrics is now Spotler. The Datatrics Customer Data Platform (CDP) has been rebranded and integrated into Spotler as Spotler Activate, expanding Spotler's marketing software portfolio to enhance ecommerce solutions with a unified data layer. This merger brings stronger personalization, AI-powered insights, and broader support through Spotler's customer success, dedicated support teams, technical specialists, and partner network. Spotler emphasizes a data-driven, multichannel approach to marketing and service operations across Europe.

• Customer Data Platform (Spotler Activate) to centralize customer data for smart profiling and journeys
• AI Analytics, Predictive AI, and Generative AI to derive insights and automate content
• Integrations via Spotler Connect and Spotler APIs to connect CRM, ecommerce, and other systems
• Multi-channel marketing capabilities within Spotler's Marketing Cloud (email, web personalization, on-site content, etc.)
• Event Management, Website Personalisation, and CRM/Lead Management capabilities as part of the Spotler ecosystem
• Transparent data usage and governance within Spotler Trust Center policies

• Unified platform to connect data, content, and channels for better personalization and conversions
• AI-powered insights and automation help you act on data faster
• Trusted, comprehensive software with dedicated support, customer success, and partner network
• European-hosted, compliant infrastructure with ongoing development under the Spotler umbrella

• Marketing Cloud for B2B starts at €449/mo
• Marketing Cloud for Ecommerce starts at €1,099/mo
• Service Cloud for Public Sector starts at €299/mo
• Billing is annual; upfront payment covers the full year, with additional one-time costs for templates, integrations, setup, or customisations as applicable