Adtriba

Adtriba, now part of Funnel, provides advanced marketing measurement technology that combines MMM, MTA, and incrementality testing. It integrates into Funnel's unified marketing measurement (UMM) solution with an integrated Data Hub, enabling users to collect and analyze all required data with reduced time to value. The offering supports data activation and self-serve modeling to drive clear, actionable advice on channels and tactics that drive incremental sales.

• Unified Marketing Measurement (UMM) with an integrated Data Hub
• Triangulation of MMM, MTA, and incrementality testing
• Self-serve modeling and data activation roadmap
• Integrated within Funnel Measurement
• Timely, actionable insights across channels and tactics
• Centralized data access and ability to export to a data warehouse

• Comprehensive, multi-method marketing measurement in one platform (MMM, MTA, incrementality)
• Seamless integration into Funnel Measurement for end-to-end analytics
• Accelerated time-to-value via a unified Data Hub and self-serve modeling
• Trusted by 2000+ data-driven companies and backed by Funnel’s analytics capabilities